Marketing Incentives - Community

Location

Highlands County encompasses 1,029 square miles of Florida's heartland. It's prime location provides east/west and north/south market accessibility with close proximity to all major tourist attractions. Over 85% of the state's population is within a 150 mile radius - that's over 12 million potential customers. "Highlands" appropriately describes the higher elevation of this area, located on the rolling hills of Central Florida's ridge area and lake country.
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Population

Highlands County has three incorporated cities. Sebring is the county seat and has a population of 8,955. Avon Park is the northern-most city with a population of 8,845, and is one of the heaviest citrus-producing areas in the state. Lake Placid is the Caladium Capital of the World, and has a population of 1,409. The population of the unincorporated area totals 61,099. The county is experiencing strong growth, and total population is expected to reach 100,000 by the year 2010.

Labor Force

Over 35,000 working-age people live within 20 miles (an easy 30 minute commute) of the Sebring Airport & Commerce Park. In March of 1997 the county unemployment rate was 8.2%, providing an immediately available work force of over 2,400 persons. The strongest existing industrial sectors are boat building, containers and packaging materials, fruit juice processing, printing and publishing, and fertilizers. A study conducted by the PHH Fantus consulting firm identified Highlands County as an excellent location for the following additional industries: plastics products, surgical and medical instruments and supplies, textile products, mobile homes, and sheet metal work. It would also make an ideal location for distribution of groceries and farm products, or drugs, medical supplies and toilet preparations.

Cost of Living

Florida's constitution prohibits income taxes. The state's cost of living is very low, and Highlands County prices are only 94% of the state average. The average home within 20 miles of the Sebring Airport is valued at $66,625. Florida provides a $25,000 property tax exemption for permanent residents. The average property tax rate for Highlands County is $18.3460 per $1000 of value.

Public Education

With a student enrollment of 11,000, the district remains personalized, with faculty and students sharing a sense of family, while it is large enough to offer advanced classes at the secondary level of education. Grades K through 12 are fully accredited by the Southern Association of Colleges and Schools. Pupil to teacher ratio is 18:1. An aggressive building campaign is in place to assure the continuance of this low ratio. Five of the county's fifteen schools have been constructed in the past five years. Highlands County students score at or above national average on the California Achievement Test. The district boasts several National Merit Scholars and the district-wide Academic Team have won the state championship twice in the past six years.

Community College

South Florida Community College is a comprehensive, public community college providing the freshman and sophomore years of college transfer classes, technical and industrial training, and adult basic and secondary educational programs. Full-time students number 3,000 with approximately 13,000 citizens enrolled annually. Over 40,000 people a year use South Florida Community College's campus participating in academic, recreational and cultural activities. Enrollment has increased 80 percent during the past four years. Expansion of the facilities continues to meet the growing needs of the community it serves. The master plan projects a full-time student population of 4,800 enrolled with a doubling of staff and classrooms by the year 2000. The main campus is located just 16 miles North of the commerce park.

Job Training Programs

With funding from the Federal Government under the Jobs and Education Partnership, the Heartland Workforce Investment Board provides education, training and job placement without cost to the employer or employee. Through a cooperative team effort, Heartland and Job & Benefits of Florida work with the Vo-Tech Center at South Florida Community College, the Highlands County School District and other vocational training agencies to quickly meet the labor requirements of business and industry. Flexible customized vocational technical services capable of meeting a diverse array of business needs are designed to meet the specific requirements of industry through training and skills development.

Recreation

Highlands County offers the highest quality lifestyle with all the advantages of the smaller community where it's great to live and smart to do business. Centrally located in close proximity to metropolitan areas with all major Florida attractions within easy commuting distances, we're "Florida as it should be." The pace of life is more relaxed, with a sense of community unique to the small town atmosphere. Highlands County is rural tranquillity spiced with sophistication. The warm fresh air extends an invitation to enjoy a wide range of outdoor activities. Area lakes, Arbuckle Creek and the Kissimmee River provide a year-round fisherman's paradise. Public boat ramps, parks and beaches invite family outings for water skiing, sailing, swimming or just sunning on a white sandy beach. Tennis players can choose from a number of courts, and the avid golfer can tee off at one of 15 courses - from the par 3 to the 18 hole championship course.

Rich in natural resources, Highlands County is home to Highlands Hammock State Park, a 3,800 acre wildlife preserve. A 150,000 acre wildlife management area at the Avon Park Range is a haven for campers and sportsmen with hunting allowed during special seasons. The Archbold Biological Station is dedicated to long term ecological and conservation research. It is well known to scientists around the world.

Culture

Cultural opportunities enhance the quality of life. The Cultural Center Complex on the shores of Lake Jackson is the location for the Sebring Library, Altvater Civic Center, Highlands Museum of the Arts and Lakeshore Playhouse. Packed audiences applaud Broadway musicals, melodramas, and Dinner Theater productions by Highlands Little Theater at the Lakeshore Playhouse. The South Florida Community College Cultural Series presents programs ranging from individual artist to ballets, opera and Broadway plays. Historical attractions include the Avon Park Museum, the Lake Placid Historical Museum, Museum of Florida's Art and Culture and the Sebring Historical Society's Lakeside Archives at the Cultural Center Complex.

Special Events

Festivals and special events make up a lively Calendar of Activities. Sebring is home to the most famous activity, the "12 Hour Grand Prix of Endurance", America's oldest road racing event, now over 50 years old. This prestigious race, second only to the Indianapolis 500 in international significance, attracts the world's top drivers. The Highlands Art League sponsors the Annual Arts Festival on the circle in historic downtown Sebring. One of the top ten in the state, this event attracts artists and crafts people from all over the world. Community pride is expressed with enthusiasm as special community events such as Fourth of July celebrations, Christmas Parades, and sailboat regattas. Over 200 organized groups provide opportunities for participation and community involvement.

Links

SEBRING CHAMBER OF COMMERCE
HIGHLANDS COUNTY ECONOMIC DEVELOPMENT
CONVENTION & VISITORS BUREAU
AVON PARK CHAMBER OF COMMERCE
LAKE PLACID CHAMBER OF COMMERCE
HIGHLANDS COUNTY WEBSITE